KBLI Division 73 for Aktivitas Periklanan, Penelitian Pasar, Dan Kehumasan. Groups and activity codes from the 2025 BPS classification, updated in 2026.
Page summary
Division 73 covers aktivitas Periklanan, Penelitian Pasar, Dan Kehumasan within Section N. It contains groups 731, 732, 733 and 4 five-digit activity codes.
What falls inside this scope
Within Division 73, the main groups include Aktivitas Periklanan, Aktivitas Penelitian Pasar Dan Jajak Pendapat Opini Publik, and Aktivitas Kehumasan. Use those clusters to narrow the review before reading one of the 4 activity codes nested below them.
What usually sits outside this scope
Activities usually stop fitting Division 73 once the operational centre is better read through Division 72 - Penelitian Dan Pengembangan Ilmiah and Division 74 - Aktivitas Profesional, Ilmiah, Dan Teknis Lainnya. If the main activity no longer aligns with aktivitas Periklanan, Penelitian Pasar, Dan Kehumasan, compare the neighbouring divisions inside the same section.
Key differences
- Division 73 is separated mainly by the operational boundary of aktivitas Periklanan, Penelitian Pasar, Dan Kehumasan, not just by a broad industry label.
- The most practical branches to separate inside this division are Aktivitas Periklanan, Aktivitas Penelitian Pasar Dan Jajak Pendapat Opini Publik, and Aktivitas Kehumasan.
- If the main activity shifts toward Penelitian Dan Pengembangan Ilmiah and Aktivitas Profesional, Ilmiah, Dan Teknis Lainnya, the better comparison point is usually outside Division 73.
Classification source: BPS KBLI 2025
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